KINGSTON, R.I. -- A University of Rhode Island graduate who counts Lady Gaga and Justin Bieber as clients and rapper 50 Cent as a friend now has even more bragging rights.
The university says Class of 1994 graduate Matthew Michelsen is competing on Sunday in the Amica Ironman 70.3 Rhode Island race. He is one of five media personalities invited to participate in the race.
The California-based Michelsen is the co-creator with Lady Gaga business manager Troy Carter of a social media platform called Backplane. Lady Gaga is pioneering Backplane, which allows celebrities to interact with their fans through social media. He is also the executive producer of a YouTube commercial about Justin Bieber's rise to fame.
The university says Michelsen met 50 Cent through a different business venture.
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