Tuesday, July 19, 2011

Gomez to launch her first fragrance

Bieber recently released a scent for women called Someday which racked up more than �1.88 million in sales in its first month of release, and his girlfriend is now hoping to emulate his success by inking her own fragrance deal.

Gomez is teaming up with adventure-themed lifestyle brand Adrenalina to create her currently untitled product, which will hit shelves next year (12).

Adrenalina boss Ilia Lekach says in a statement, "We are incredibly enthused to be working with Ms. Gomez and will reveal more details pertaining to the fragrance as we get closer to the launch date."

Gomez tells E! Online, "I've been working on my fragrance for almost a year now. I'm excited, (because) it's something I'm interested in... I'm already doing the whole process of smelling things and designing it and the campaign and everything, so it'll be fun."

Source: http://uk.ok.feedsportal.com/c/33339/f/586182/s/16c65950/l/0L0Sok0O0Ccelebrity0Enews0Cview0C373830CGomez0Eto0Elaunch0Eher0Efirst0Efragrance0C/story01.htm

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