Actress/model Elisabetta Canalis agreed to bare all for People for the Ethical Treatment of Animals because she knew the stunt would attract a lot of attention - and highlight the campaign to outlaw fur.
She says, "I think this is the best reason why I got naked in my life."
Canalis tells news show Entertainment Tonight she has been anti-fur ever since she was a little girl, thanks to a harrowing TV documentary.
She explains, "I was watching TV at home and they showed a documentary and in the documentary I saw how they killed little animals, like electrocuting them, drowning them, bludgeoning them. I was shocked because I was a little girl, but by that moment I thought that I would never, never, never, wear fur in my life."
Canalis' campaign will hit billboards and magazines later this year (11).
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